After succeeding so well with Kawasaki, I expected large businesses to welcome this technology with open arms! I used
traditional marketing to get the word out and guess what... I heard Crickets!
So I thought, why keep this for just for larger companies? Why not help out the smaller businesses that can use our technology to drive more traffic to their store on slow days? Again, I used traditional marketing to get the word out and guess what... I heard More Crickets!
I had all this magic to share, yet all I heard was Crickets! Say What? I had been so certain that this idea would take off! That businesses would be busting down our door, that our phone would be ringing off the hook.
I had to face the hard facts — convincing business owners to give this technology a chance as not going to be easy.
A lot of corporations that I worked with for years passed on it.
It was too newfangled for them! They didn't feel like it was something that was tried and true yet... even with our amazing Kawasaki success.
So I offered to help a few hand-picked loyal customers if I could do it for free for them.
They said yes... and this was our chance to develop more case studies and show our stuff.
Then, I hit a speed bump...
Since these businesses weren't willing to invest to put out a billboard or run an ad in a newspaper or a magazine... I had to get fans to opt-in on the cheap...
So, how did I do that? I used Social Media!